An insider’s guide to choosing the perfect diamonds
I was at the Los Angeles jewelry district yesterday and saw a woman with a pair of 2-carats each round diamond studs on her ears. They weren’t sparkly. They weren’t white. They were cloudy and dull. Were they just dirty? It didn’t look like it. I thought about why she may have chosen 2 carats each for earrings versus a sparkly pair of smaller diamonds. It prompted me to write this post on my insider’s guide to choosing the perfect diamonds to help my readers avoid her mistake. People have varying thresholds of quality they’ll accept when it comes to diamonds. Many people make the mistake to go with the largest size they can afford, compromising on important factors that make diamonds so beautiful. Also, sometimes the reason for a bad diamond purchase is due to poor guidance from the business where the customer bought their diamonds. There’s a delicate balance of looking at the 4Cs along with other variables before investing in a diamond. I believe...